How do you get something you want for nothing in return? For small companies, non profits and even for big businesses the power of “the ask” is highlighted by Zilch, The Power of Zero ($18.68) by Nancy Lublin. Whether you can or can’t afford who and what you need, Zilch illustrates a number of ways to attracting the right people with a passion for your brand. Exploring insightful stories and strategies from her own experiences and from stars in the not-for-profit world such as Wendy Kopp from Teach for America, and John Lilly from Mozilla, she debunks the most prevalent myth in business today—that salary drives great performance and stellar productivity.